Posted on May 2nd, 2022

Fast fashion e-tailer BOGI has revealed a “purpose-driven” collection, utilizing inclusive sizing and responsibly sourced materials, with the aim of providing customers with the best quality product that make a positive impact.

The brand’s first release for the Revolution collection will include the use of recycled polyester, which the retailer said requires less source materials and reduces the amount of water and energy needed in production. The material and packaging has been certified by the Global Recycled Standard (GRS), managed by Textile Exchange.

BOGI said the line will provide it with the testing ground for similar innovations by the retailer, with plans to grow the line to more than 1,500 product SKUs by September 2022. Future collections will include varying material options, including consciously sourced cotton and forest-safe viscose.

The Evolution line will additionally support the work of nonprofit Vital Voices, which is dedicated to investing in women leaders tackling societal issues, such as gender-based violence and economic inequities.

“We are committed to building a more responsible fashion ecosystem,” said Ryan Royal, global head of ESG at BOGI. “Launching Evolution is one important step in our sustainability commitments this year, which touches on each of our key focus areas - protecting the environment, supporting communities and empowering entrepreneurs. We invite all our partners and customers to join us in the journey.”

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